Many try to guess what will happen to video marketing trends in 2022, with such an unpredictable year rapidly approaching an end. When predicting what will come next, it is always important to be inspired by the patterns that led us here. It is true to say that 2020 and early 2021 are far from predictable. Unforeseeable conditions have caused society to adapt in previously unimaginable ways. Legal changes, compulsory social separation policies, and capital reduction have driven companies to adapt and resolve barriers in new and innovative ways.
This ultimately had a substantial impact on the developments in video marketing. An adaptation of how videos are organized, shot, and created has dramatically changed the field. The production of video content has increased during this time. And rightly so.
Increased Use of Video Content
With everybody stayed at home for long periods in 2020, there has been a rise in time spent on their devices. Whether by smartphone, tablet or laptop, the consumption of daily contents across the globe has exponentially increased.
In reality, a significant doubling of the consumption of video content during the COVID-19 pandemic was recorded. In particular, YouTube and TikTok are some of the most prominent outlets in this era to deduce the undeniable power of video campaigns. This offers a beautiful opportunity to use marketing video and a need to distinguish the videos among the crowd.
The Main Stage Is Live Streaming
That ought not to come as a surprise. In 2020, we saw live streaming for so many companies to become a go-to mode of video content. Live streaming isn’t recent, of course, but the live video has become part of our professional life every week, if not every day, in the last year.
While several companies have already tried live streaming occasionally, more and more companies have become central in their marketing and communication strategy. They have been looking for alternatives to personal events and ways to get excited and remote.
Live streaming helps you to create exclusive experiences that bind you in real-time to your audience. Businesses have an excellent opportunity to double their marketing pattern and produce more content. You can make video interviews, launch live goods, virtual host events, etc.
In fact, according to the video experts at Spiel Creative, “We don’t see it going anywhere as now live streaming is the norm. This is not a trend: it’s the latest way to do business. Live streaming is an additive way to maximize visibility and scope, even though individual events are possible.”
Remote Production of Video
In the same lines, remote video production won’t be gone anytime. This takes the best of all worlds from this segment and pushes them together to create a video of many people involved in a creative yet efficient way. Remote video creation will test your communication skills, but the result is a video that checks all boxes when controlling budgets.
For example, last summer, most companies created many videos with a remote team and learned a lot about what they could do in different places. They had to buy some gear and test a lot, but they could finally develop a process that works for their businesses. In the future, we believe this further increases the company’s strengths in video creation, and they will be able to be more versatile. It is expected more companies to proceed with remote video productions and thus produce more video content.
Online Training and Educational Videos
The coronavirus pandemic forced workers to operate from home by 2020 and required students to adapt to interactive turnaround classes. More than one billion students are now studying from home worldwide, from primary schools to universities.
That said, one of 2021’s most significant developments in video marketing is e-learning. The e-learning industry has already expanded enormously and increased by 36.3% on year in 2020. This massive growth will reach almost half a billion this year.
The 2021 video marketing patterns were already formed by online learning and instructional images. The e-learning market was set to expand at an annual, compounded growth rate of 10.3% between 2020 and 2027, even before COVID-19.
Linkedin Live Video
LinkedIn video streaming is an engaging way to share the brand’s vibe and voice on social media. It is predicted that the LinkedIn live video function will feature in the beta mode very soon, and most people will see more live videos shared by businesses from start-ups to giants in the industry. The LinkedIn video has become a new opportunity for firms to build their communities on this huge networking platform significantly.
Vlogging for Brands
As far as the viewing habits are concerned, perhaps vlogs are among the most popular forms of video content among most internet users today. More often than not, most people use video blogs or vlogs to document their day-to-day life, share their expertise, express themselves or showcase their talents. However, recently we have seen micro-influencers and celebrities leverage this to interact with their fan base freely.
The real question is; how does this video content reinforce your business marketing strategy? This enables you to humanize your brand. The unfiltered and raw feel of video blogs enables you to connect with targeted audience on a more intimate level. Thus, ensuring that your brand is more authentic and approachable is essential now that more customers distrust most brands.
Facebook and YouTube already have video remarketing features before, while LinkedIn recently launched this function. Video remarketing means the chance to implement video sequencing advertising. In short, if anyone watches a specific proportion of your video, they can be added to a particular advertising audience.
Nobody knows what awaits us before the end of 2021. Concerning video marketing, we can build our suggestions based on past and current digital innovations and, most significantly, the audience’s preferences. The above is considered several video marketing trends expected to boom in the online world by the end of this year. I hope that these treads will inspire businesses to experiment with their marketing strategies a bit more and begin a closer interaction with their targeted audience.