Small businesses are sprouting everywhere, and their packaging ideas are becoming more innovative. In such a scenario, you need to stand out with your packaging because your packaging will gain your customer’s loyalty before the product does.
There are many ways you can get creative with your packaging. We have talked about six packaging ideas for small businesses in this article. Go through them, and hopefully, you’ll find out what you want to do.
Always remember, little things matter! Experiment around until you find something suitable for your small business.
1. Minimal and Compact Packaging
Many small businesses are opting for minimal, compact packaging to reduce wastage. They are also often made from recyclable materials.
Mailer boxes are made from corrugated paper, which is recyclable multiple times. They can make for excellent boxes to pack your items compactly.
You can get mailer boxes with your brand name and logo printed on them or stamp your brand name with a custom stamping kit. If you want, you can make them colorful so your customers can upcycle or reuse the boxes.
Do you want to show your customers how much thought and effort you’ve put into the packaging? Then try using custom printed tape with your brand name and logo.
Mailer boxes need tapes to seal them anyway. So why not add nice branding to it? The effort will definitely impress the customers, and your brand will gain more reputation!
If you don’t want to custom print your box or don’t want to use stamps, then you can order customized stickers with your brand name, logo, and ‘thank you’ mentioned in them.
You can find ‘thank you’ washi tape stickers in the market. If you want, you can make branded stickers that way.
2. Green Packaging
Green packaging is becoming more and more popular now and can be a significant boost to your sales. There are options available now, so make your packaging stand out for your small business, and your customers will surely love them!
Speaking of green packaging, you can opt for locally sourced items. To back this up further, use local delivery services. This will have a positive lasting impression on your customers, as you’ll be supporting other small businesses and saving your and your customers’ money.
When packing your products, pack them in reusable containers. These can be wooden boxes, clay pots, jute and bamboo boxes, or other biodegradable containers.
Whatever you choose for your packaging, check if they’re recyclable. If you want to go green, your packaging shouldn’t add to the already piling-up wastage in the environment!
When it comes to goods that are sensitive to moisture, you can use sleeves and small pouches to pack them in. They’re not just reusable but are also very cute!
3. Giftbox Style Packaging
A cute, stylish way to pack your products is to wrap them like gifts. You can find tutorials online. Make them neat and edgy, or cute and ruffly, you choose your style! This style will define your brand.
Here’s an idea. Why not use social media platforms to leverage awareness for your business? You can make small videos on how you package your products with gift wraps and other items. This will generate a lot of traffic from your target audience. Do promote those videos too to reach more audience!
We love tying gift boxes with ribbons and bows. Why not use ribbons with your branding on them? Like the tapes and stickers, custom ribbons add an elegant and personal touch.
Yes, you’ll make an outer packaging to contain and protect your products. How about having an inner packaging for them? You can neatly wrap up your products in beautiful, cute tissue papers with your brand name, logo, and colors printed on them and seal them with a ‘thank you’ sticker.
Customers love customized hangtags! These hangtags can have your social media handles printed on them so your customers can reach you. If you can, try incorporating a hand-made hangtag on your packaging as an extra aesthetic touch.
4. Sealable Pouches
Sometimes, people need to transfer products from the packaging to a container, which can be frustrating. You can pack your products in sealable or ziplock pouches to make things easy for your customers.
The plus sides are that they don’t need to store them in an extra container after opening, and they can reuse the pouch once they’ve finished the product.
5. Thank You Notes
Yes, you can stick ‘thank you’ stickers on the packaging. However, notes and cards conveying more than ‘thank you’ is a lovely gesture.
Yes, you can print ‘thank you’ cards with a nice message. But taking some time out to write a note for them is something that touches the heart. It also helps build a customer’s loyalty to a brand.
You can make the note enjoyable by adding a fun fact or a joke. That way, the customers will look forward to getting more fun notes and purchasing more products, and you’ll gain a loyal customer base.
6. Collectibles and Treats
People are now suckers for succulents! Customers love getting little treats like candies, lollipops, keychains, or little toys as an extra effort from small businesses. Do you want to be a little different here?
Gift your customers cute succulents in white pots. It’s a good decoration, and they may even recommend your business to others because of this thoughtful gesture.
We live in an era where customers get more attracted to creativity and innovation when it comes to packaging. The more different and convenient your packaging is, the more customers you’ll attract, the more your customer base will go, and you’ll see your sales soaring high in no time!
We hope that you will find these six packaging ideas for small businesses useful and will start implementing them soon!