In this digital era, Instagram is not just an app for entertainment. It has become a powerful marketing platform for global brands to reach their target audience. It provides a staple networking space used by millions of users and brands worldwide.
Most international brands have shifted to Instagram marketing over traditional marketing to get more followers and potential customers. It is an ideal place to promote your business to the right audience. If you are looking to increase brand awareness, you can get Instagram followers. Strengthen your marketing strategy to increase engagement on Instagram.
Here are the five most effective ways to leverage Instagram for brand awareness. Use them to maximize your following and engagement rate on Instagram.
- Create Instagram Business Profile
If you want to use Instagram for brand awareness and promotion of your products and sales, it is important to create an Instagram business account. If you have a good following on your personal account, Instagram offers an option to change the same account into a business one.
Now, what is the importance of an Instagram business account? Well, first, it provides access to Instagram Insights which is an excellent data analytics tool. This tool plays a key role in optimizing your marketing strategy and increasing engagement on Instagram.
An Instagram business account provides a professional platform to showcase your best work. Set a theme for your business account, choose the right profile photo, and organize your content to make it look appealing. Use keywords to describe your brand in your bio and add interactive links to drive quality traffic to your website or landing page.
- Use the Right Hashtags
Instagram hashtags offer an amazing opportunity to boost your online presence and increase engagement on Instagram. Create a unique branded hashtag for your business, which you can use in your Instagram bio, ad campaigns, relevant posts, and giveaway contests. These hashtags will also help your audience to find your content easily.
Usually, long-tail keywords are best for gaining wide exposure. Look for trendy industry-specific hashtags and use them for relevant posts on your profile. You can also get help from the Instagram analytics tool to monitor the performance rate of your hashtags and adjust them accordingly to gain a wider reach.
- Research your Target Audience
One of the key benefits of using Instagram for brand awareness is that you can gain insights into your audience. With millions of active users, it is very much possible to find your target audience on Instagram. Often, brands increase Instagram likes to promote their business. However, with the help of Instagram Insights, you will gain a wider reach.
Another benefit of Instagram Insights is that it provides detailed information about the audience demographics. You can use this information to understand what your audience likes and craft your posts to increase engagement on Instagram. And as your engagement level will increase, you’ll be able to expand your Instagram following.
- Increase Audience Engagement
Audience interaction is the key to increase brand awareness on any social media platform. Instagram provides several features that you can use to communicate with your audience and keep them engaged. One of the best ways is to reply to their comments. Thank them, appreciate their involvement, ask questions, and solve problems.
Instagram Stories is another excellent tool to increase engagement on Instagram. Use it to share valuable updates, show behind-the-scenes, customer reviews, making of your product, employee reviews, and much more. You can also use Instagram stories stickers to conduct polls, and answer questions.
Another powerful tool to increase audience interaction is Instagram Live. Here, you can communicate with your audience in real-time, and conduct interviews. Such a personal marketing approach is what works best on Instagram. So always interact with your audience and keep them engaged.
- Use Instagram Advertising
Instagram ads are the best-paid tools that help to gain a wider reach and increase brand awareness. Of course, if you have a powerful marketing strategy, organic methods work well. But if you can create a strong ad campaign with high-quality content, you will be able to reach your target audience in a short period.
Instagram advertising offers multiple ad formats. Depending on your purpose and brand image, choose a suitable ad format and design a visually appealing ad campaign. Ads that provide valuable information with attractive images and videos receive more engagement on Instagram.
Final Thoughts
Each of the above tips is an excellent way to leverage Instagram for brand awareness. You can experiment with multiple features and find the right strategy that works well for your brand marketing. The key to successful Instagram marketing is to make a solid plan and keep refining it with updated features to stay ahead of your competition.
Sticking to this format of Instagram marketing will help your brand to stand out as unique and relatable. Follow the above tips and I am sure it will be a game-changer in establishing your brand on Instagram.
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