When analyzing the issue of which search engine dominates in the digital world of Australia, it would be fair to say that Google does not give up its positions, capturing more than 90% of the search traffic. But what about Bing and Yahoo? The investigation of the most used engines is crucial when it comes to online promotion, Internet presence, and SEO services, as digital marketing is still one of the most powerful platforms for business growth and strengthening brand awareness. Thus, the SEO tactics depend on which search engine your target audience uses.
Search Engine Optimization and Bing
When it comes to global search, it is still centered on Google, having more than 50% of all search queries. It means that in some countries, in addition to Google, there are other most-used search engines, which market share is gradually growing. This fact should be taken into account when applying search engine optimization practices. Obviously, Google remains a digital monster with the highest convertible traffic rates. It constantly improves its ranking factors and SEO algorithms to support a healthy competitive environment and imply innovations that enhance faster, smoother, and more efficient promotion.
That is why specialists that provide SEO services build website optimization strategies around Google requirements, completely forgetting about its direct competitor – Bing. And, it is considered one of the harmful SEO mistakes that lead to loss of leads. Let’s dive into some details about Bing:
- It is a search engine created by Microsoft; included in the TOP-5 worldwide; in Australia, it takes the second place after Google.
- In connection with the latest innovative steps of Microsoft, Bing is gaining more and more popularity, and optimization for Bing will allow you to get steadily growing traffic and a reliable source of lead generation.
- It becomes Google’s biggest competitor, so by ignoring Bing’s SEO requirements, you’re losing customers.
With the goal of getting your share of traffic to your site, make sure that when investing in SEO, Sydney experts know how to deliver a comprehensive approach where no imperative for success steps will be missed, and every smaller detail that impacts your positions in various search engines will be analyzed. After all, competent work with Bing can bring more visitors to the site, minimize bounce rate, and ensure a higher depth of views.
How about the improvement of your Yahoo rankings? Generally, website promotion for Yahoo is not common in Australia because the market share is less than one percent. So, probably, it won’t replace Google.
If you look for the extra lucrative digital channel for obtaining more potential customers, winning their confidence, and gaining loyalty, then entrust your Internet campaign to Shtudio team of proficient and passionate SEO experts who are aware of both Google and Bing key ranking factors and its optimization algorithms and know how to combine different traffic sources, advertising platforms, and promotion tools into one excellent marketing weapon for grabbing the attention of users, surpassing competitors, and thriving on the Australian market.