Facebook is an important part of the lives of marketers to enhance their brand’s online presence and boost their sales. If you are new in this field and want to flourish your business online, then knowing Facebook marketing statistics beforehand is necessary. Marketing on Facebook is initially done through pages and groups. Though you do not have any control over groups, you can grow your Facebook page in such a manner that will help you boost your business.
According to BuzzSumo, engagement on Facebook pages decreased by 20% since the beginning of 2017. Engagement on their pages is the primary concern of every social media marketer. That is why we have brought you some utterly useful facebook stats that will not only increase your Facebook engagement but will also boost your business. So, follow the stats mentioned below and watch your business grow online before your eyes.
Top 9 Facebook stats to boost your business
1. Focus on quality rather than quantity
This is the most important point that you should soak in your blood as a social media marketer. Posting high-quality content 1-2 times is better than posting average or low-quality content 10 times a day. The audience prefers quality over quantity. Creating the best content for your audience takes plenty of time and if you do not post good content, no one will support you. The responsibility of creating high-quality content doubles when you are the only social media manager or marketer in the business. That is why do not focus on boring your audience with 10 posts a day, instead just impress them with 1 or 2. If you have a big marketing team that can produce plenty of great content, then this won’t be a problem for you.
2. Post when your fans are online
You must be thinking, how would you know about the timing of your fans, right? Well, Facebook tells you so. You can easily find out the timings of your fans when they are the most active in your Facebook Page Insights. Every brand has different and unique “perfect timings” and you will know about that in the data for every individual day of the week.
3. Create content specifically for Facebook
If you are thinking of using the same content over all the social media platforms, then hold yourself! It is not necessary that what works on Instagram and Twitter will work on Facebook too, for example, hashtags and GIFs respectively. Make content specifically for Facebook to gain maximum reach on your posts.
4. Try video content
According to the BuzzSumo report, videos are now getting twice the engagement as compared to other types of posts. So, if you are wondering what variety you should bring into your content, then try videos.
Three tips while to get more engagement from your videos:
- Post your videos directly on Facebook- According to a Quintly study of 6 million posts, videos uploaded on Facebook have a 110% higher engagement rate and a 478% higher share rate than YouTube links.
- Trial with square videos: Square videos receive more views, engagement, and completion rate than landscape videos, especially on mobiles. After running $1,500 worth of tests, we found that our square recordings got higher normal perspectives, commitment, and culmination rates than our scene recordings, particularly on cell phones.
- Add captions: Videos with captions receive more engagement of views as they facilitate user’s understanding. So, make your videos user-friendly so that they would watch them till the end.
5. Go live
Due to facebook’s new algorithm, live videos rank higher than non-live videos. Facebook has also reported that users spend 2x more time and comment 10x more while watching Facebook live videos as compared to other videos ad content. If people would like your live content, they might check out your other content too.
Some ideas that you can try to make your live videos more interesting:
- Host a Q/A or Ask Me Anything session
- Tell your audience about your work processes, any behind the scenes
- Do it like a workshop on how to do “something”
- Discuss breaking news
- Share weekly tips
6. Boost your top posts
Boosting your top posts might sound partial as you won’t be able to show new audiences your other content. But that content is proven to be more engaging than others and when you will boost it, it will engage more people and attract them to your page. If you have a budget for Facebook advertisement, then boosting some of your posts will surely help your business and bring you organic reach.
7. Ask for opinions
Sometimes your posts are not enough to engage your audience and you have to do something more “connecting”. Your audience might give you more ideas to improve your business and tell you about the content they like. All they want is a chance to give their opinions to you. The way of asking them out varies on the type of account and audience you have. If you are a professional account, then ask your audience’s opinion on industry news on articles or if you are a lifestyle brand, share lifestyle news instead.
Along with boosting your top posts, you can also repost them. This will be a cost-free technique to attract more people to your business. You do not need to post the top content as-it-is again, instead, you can do some editing to it or make it more creative.
9. Reply to comments
Want to get more connected with your audience? Replying to their comments on your posts might be a great solution. This would make them feel heard and honored and they will like to comment on your future posts as well. Comments are also a form of engagement, so you know, this will help boost your business as well.
So, these were some Facebook stats that you may use in boosting your business. Every marketer has a different social media strategy to make their business stand out among others. But these are some common ones that you can apply in yours to see a significant increase in your organic reach and engagement rate.