If you use a communication agency, it is easy to get caught up in vain metrics. Every client wishes to see results while your team is determined on highlighting the efforts they’ve invested over a period. Unfortunately, prioritizing things like fans, likes, impressions, and views paint only a small part of the image. You need to plan your strategy according to all relevant communication performance indicators that you know about.
On YouTube, there are many metrics to monitor to acquire more YouTube views– from video viewing to impressions and click-through rates. However, there is one metric to keep in mind: YouTube watch time.
YouTube watch time: Everything you should know
Youtube has referred Watch Time to the time a viewer watched the video. This gives you an idea of what content viewers are watching. YouTube suggests why viewing time is important in their definition. Think of it as a test of how well content engages viewers.
The longer a person watches your video, the more likely it is to have content that fits their search and you will get more YouTube views. With this in mind, it’s no surprise that YouTube emphasizes viewing time as the main signal in their algorithm.
With all of this in mind, you need to add YouTube Customer Content to Watch Time. This will increase your clients’ chances of positioning well and guarantee a long-term return on investment (ROI). They would also subscribe to your channel in numerous instances and you wouldn’t need to buy YouTube subscribers this way.
Tips to increase watch time on YouTube
To increase YouTube’s viewing time, make sure your content creation strategy focuses on quality videos that are most relevant to the interests and search of viewers. For that, you can refer to the five tips outlined below.
Extend the first 15 seconds of your YouTube video
If you don’t pay attention to your viewer right away, they won’t give you time to keep trying. Higher boarding prices are not good for business and will greatly reduce your viewing time. According to the best video advertising statistics, 33% of viewers will stop watching the video after 30 seconds. This decline increases by the minute.
There is a 45% loss in viewing in the first minute and a 60% loss in the second minute. The first 15 seconds of your video require engaging, up to date, and letting your viewers know what to expect from your entire video. Remember, this video is for your audience. If it doesn’t offer value to them, they will be more interested in it – stick to that mindset in every video you make.
Create high-quality YouTube video content
While it may sound like a no-brainer, it carries a repetition: the creation of quality content should be a priority for you. With over two billion users, YouTube is packed with moderate content.
Do not produce audio videos unless it’s necessary
Have something completely new to offer either it can produce a better version of existing content. When you produce YouTube content, your goal should be to put yourself in the shoes of a potential audience.
Create consistent openings
You need to create inclusive, and customizable, template-based openings throughout your playlist to get more YouTube views. Choose YouTube topics and related icons that are not misleading.
When people search for videos on YouTube, the first thing they see is a title and icon. Think of them as you can preview the link and call to action (CTAs) that form your paid community strategy. No clickbait should be allowed.
From an SEO perspective, a quality description that includes keyword research will also help you rank better on YouTube. Overall, your thumbnail, title, and description will serve as the first step in your customer experience. The icon catches their eye, the title grows in the keyword of interest, and the description surrounds everything in an additional context.
Take a look at your YouTube stats
You need to carefully monitor the audience retention report of all videos you upload to your YouTube channel. This will help you to understand if there is a significant trend toward declining audience viewing. Buy YouTube subscribers and grow your channel organically instead.
There are many ways to identify keywords with the long tail of your content, but one of the easiest ways to add is YouTube itself. Keep in mind, you don’t just get random suggestions on long-tailed keywords from YouTube. These video title suggestions are based on what viewers are interested in.
In addition to creating content based on long-tail keywords, you can also work on improving viewing time by exploring your competitors’ content. What keywords do they use? Are there any opportunities to offer a unique perspective on your content?
As with any social network, there is a difference between being present and having a valuable presence. To connect and engage with your audience in a meaningful way you have to put in the work. YouTube in particular needs the same amount of time and resources to produce quality content that will connect to the intended audience.
Before diving into the world of YouTube analytics and all, take the time to teach your clients what you both need to do to be successful. This type of planning and communication will save you time and head down the road.