The guys behind Range 15, Black Rifle Coffee Company, Article 15 Clothing, and the Drinkin’ Bros podcast are teaming up for a two night, live comedy special this week. The first show will be held on Thursday, June 22nd in Denver, Colorado and the second show will be the next night in Colorado Springs.
The two-night special event will feature recognizable veteran entertainers such as Jarred “JT” Taylor, Vincent “Rocco” Vargas, Evan Hafer, and Jack Mandaville. The show will also include best-selling author and director Ross Patterson, as well as model Heather Lynn. The show is likely to build on the established brand of comedy that Mat and company have built over that past few years, which has seen them star in a nationally distributed feature film and even grace the Billboard charts with their musical efforts.
According to Mat Best, the popular entertainer and CEO of Article 15 Clothing, the goal of the show will be to present a diverse sampling of the group’s range of comedy skills. “The show is going to be live entertainment with music and comedic bits, going right into a live, hour-long podcast,” Best said. “And of course we’ll finish up with more comedy and music.”
Best went on to say, “Based off the success of Range 15, we figured doing a live show in Colorado for our Drinkin’ Bros community would be a good proof of concept full of shenanigans,” Drinkin’ Bros is the nearly 100,000 person community they have built around their popular podcast of the same name. The podcast itself regularly ranks as one of the top comedy podcasts on iTunes, and the community behind it is so engaged and passionate about the founders of the group that it would be the envy of any marketing strategist.
The group also plans to film the inaugural comedy shows this week. Best said that if you can’t make the show, you’ll still be able to experience the event: “We’re filming a movie for both of them, like a Comedy Central special with behind the scenes and everything.”
As of right now, Mat said the group is defining success as a great turnout and a great show on both nights. But, if all goes well, Best said “There is the potential for a national tour.”