Robb is the founder of North Seeking Arrow LLC, a veteran‑owned AI consultancy specializing in implementing and integrating the A.R.R.O.W.™ framework across the health, government, education, and manufacturing sectors. He served 21 years in the U.S. Army as a Cavalry Scout, completing multiple combat deployments and diverse leadership assignments before retiring as the First Sergeant of Shadow Troop, 1‑33 CAV (Rakkasans).
After retiring from the military, Robb worked as a Reliability Engineer for a global paper processing company during the pandemic before returning to support elite warfighters at Fort Bragg, NC. He now combines his experience in technology, leadership, and service to support and advance the military community.
“The answers we seek all lie in potential.”
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