The Comprehensive Guide to Effective Direct Mail Marketing

If you recently blasted off a company, then you are probably aware of the fact that there are various steps ahead of you that must be taken to spread the word about your business and take it to the next level.

There are numerous strategies that you can resort to, to accomplish that. Lots of skilled and resourceful marketers still opt for direct mail marketing, because it is still one of the most efficient ways to reach prospective clients.

Although there are many other tools that are equally as powerful, this is a method that will undoubtedly give you phenomenal results. If you haven’t employed it in the past, yet you would like to know how it works, then stick to this useful guide, because it’s about to tell you everything there is to know!

Let’s Define It First!

Before we cut to the chase, you should first get familiar with the basics of this fantastic marketing method, so you can move on to other relevant facts about it. It generally includes sending physical mail to your current and potential consumers.

It normally involves things like postcards, letters, and other items that can be printed out. However, at times (depending on your purpose) you can send things that aren’t printed like CDs, DVDs, and such.

Different Types Of Mail Marketing

Even though they were previously mentioned, this segment will further dive into them to provide you with some more detailed information when it comes to this. So let’s begin with direct mail lists and when they are leveraged. They represent a collection of addresses that are used to target either people or firms (or both) with physical mail. They can be tailored to meet your marketing goals to ensure that the right people are reached.

Furthermore, direct mail lists can be divided into two categories, prospect lists and house lists and it’s essential for you to get your facts straight concerning both of them so you can properly boost the ROI of your marketing campaign.

A house list contains important information about your current clients, contacts, and leads that you have gathered over a certain amount of time. These lists are generally very crucial for your company because the recipients already know everything that should be known about your brand and they have even utilized your services and products before.

Additionally, they are perfect for retargeting campaigns, enabling you to once again re-establish your communication with your leads and customers with personalized deals and offers. There are several subtypes that include the following:

• Lead lists
• Customer lists
• Lapsed customer lists

The next category is prospect lists, which consist of information about prospective clients who have never “collaborated” with your organization before, however, they perfectly fit into your definition of your ideal buyer persona.

Just like house lists, these also have several subtypes and they are going to be mentioned below:

1. Specialty lists
2. Consumer lists
3. Business lists
4. Homeowner lists
5. Compiled lists
6. Occupant lists

What Can Be Said About Postcards?

This is probably one of the most commonly employed sorts of direct mail. How come? Well, that’s because they are generally very affordable, straightforward, and beneficial for fast offers, reminders, and announcements.

If you would like to leverage something that’s going to effectively reach your target audience, without overwhelming them, then you should definitely resort to them, because they are very short, concise, and small in size, which means that they will undoubtedly catch someone’s attention.

Old-Good Letters

If you are fond of more formal communication (in terms of direct mail marketing), then you’ll love letters for sure. A lot of marketers nowadays, opt for them for special offers, fundraising, or a communication that’s generally very formal. They usually contain specific information.

Brochures And Catalogs

If you would like to provide your customers with thorough information about everything you have to offer, such as your products and services, then you should make use of them. Brochures offer an effective summary of all the goods that you sell, while catalogs are a bit more detailed.

Both of them are pretty popular among retailers (both small and large) whenever they want to introduce their selection of products to your target audience.

And Then There Are Dimensional Mailers

If you want to attract someone’s attention in a very unusual and authentic way, then you should utilize distinctive packages and shapes, which dimensional mailers are and they are generally perfect for these purposes.

So where did this name come from? They are called like this because they contain some interesting pop-up elements or 3D elements. They are typically employed when you want to have an effective campaign that’s going to help you successfully reach important clients and consumers.

Next On The List – Parcel

So what can be said about this? It can be described as a palpable package that is also delivered directly to your target audience and it usually contains various eye-catching promotional materials and samples to make the entire marketing experience a lot more effective and engaging.

Newsletters 

Newsletters (referring to the printed versions) are generally leveraged to inform your clients and consumers about the latest changes regarding your brand, news about upcoming services, products, deals, or industry information. This is a great way to build rapport with your consumers, and, concurrently, foster brand loyalty.

Moving On To Self-Mailers

These can be defined as folded letters that do not require an envelope, such as trifold brochures and booklets. If you are looking for a simple, efficient, and cost-effective way to advertise your business then this is the way to go.

Shared Envelope

To put it simply, this represents a package that is full of various exclusive deals, coupons, and marketing collateral from numerous companies. These boxes are usually sent within a certain geographic region and their main goal is to inform households about the best saving options that are at their disposal in a single pack.

If you weren’t familiar with the basics regarding direct mail marketing, then we honestly hope that this guide helped you better understand it and that you will reap its benefits in the near future.