Online marketing has become a critical aspect for businesses of all sizes. If you can’t get the attention of the right consumers, making a profit will be challenging. A PPC campaign can ensure that you reach customers who need or want your products or services.
PPC, or pay-per-click marketing, is a great way to get your website in front of more people. But to make the most of your marketing efforts, you must know the right way to run a PPC campaign.
What Is A PPC Campaign?
In 2020, more than $4.2 trillion was spent on e-commerce sales, making online marketing a priority for any business that provides goods or services. With a PPC marketing campaign, you only pay for your ad when a potential customer clicks on it when it appears on search engine results pages (SERPs). The cost is usually a small fee per click.
PPC campaigns are a great way to reach more potential customers online and generate leads for your business. However, there are some things you should know before you get started to maximize its effectiveness.
Tips To Run The Best PPC Campaign
Here are seven tips for creating the best PPC campaigns possible.
Understand Your Audience
The first step to any effective marketing campaign is understanding your audience. Who are you trying to reach? What are their needs and desires? What motivates them? If you don’t know the answers to these questions, you won’t be able to create an effective PPC campaign. So take some time to research your target market before you get started.
Choose The Right Platform
You can use several PPC platforms, each with strengths and weaknesses. Google Ads is the most popular platform, but other options like Facebook Ads, Microsoft Ads, and LinkedIn Ads exist. You’ll need to choose the right platform for your business based on your goals, budget, and target audience to create the right marketing strategy.
For example, if you’re trying to reach a B2B audience, LinkedIn Ads may be a better option than Google Ads. Or, if you have a limited budget, Facebook Ads may be a better choice because you can set a daily spending limit.
Pick The Right Type Of Ads
Did you know that you have multiple options for the type of ads you can run on PPC platforms?
The three most common PPC ads are search ads, display ads, and social media ads.
- Search Ads are the most common type of PPC ad and appear on SERPs when users search for keywords related to your business. These ads are typically text-based and include a headline, description, and call-to-action (CTA).
- Display Ads are image-based ads that can appear on websites, apps, and other online platforms. These ads are typically less expensive than search ads and can be a great way to reach a wider audience.
- Social Media Ads are PPC ads that appear on social media platforms like Facebook, Twitter, and LinkedIn. These ads can be text-based, image-based, or video-based.
Choose Your Keywords Carefully
As reported by Digital Authority Partners, keywords are the foundation of any PPC campaign. Users will search for these words and phrases when looking for products or services like yours. It’s essential to choose your keywords carefully so that you can reach the right people with your ads.
There are a few factors to consider when choosing keywords, including:
- Search volume: How many people are searching for this keyword?
- Competition: How much competition is there for this keyword?
- Relevance: Is this keyword relevant to your business and your ad?
- Cost-per-click: How much will it cost you to bid on this keyword?
You’ll want to choose keywords with a high search volume and low competition. You’ll also want to ensure that the keywords you choose are relevant to your business and your ad.
Determine Your Budget
Your budget is one of the most important factors when running a PPC campaign. You’ll need to determine how much you’re willing to spend on your campaign and then set a daily or monthly budget. Sticking to your budget is essential. You don’t want your PPC campaign to cost more than the income it generates.
To determine your budget, start by considering how much you’re willing to spend on each click. Then, set a daily or monthly limit based on that number. For example, if you’re ready to pay $2 per click and want to run your campaign for one month, your budget would be $60 per day.
Create Landing Pages To Match Each Search Term
A landing page is a page on your website that users will land on when they click on your ad. It’s essential to create a unique landing page for each search term you’re targeting to provide a relevant and targeted experience for your users.
For example, suppose you’re running a search ad for the keyword red shoes. In that case, you’ll want to create a landing page specifically designed for that keyword phrase. Your landing page should include relevant content, images, and a CTA that matches the keyword(s).
Track Your Results And Change As Needed
Finally, tracking your results and making changes as needed is crucial. You’ll want to track your click-through rate (CTR), conversion rate, and cost-per-conversion to see how well your campaign is performing. You can make changes to your campaign, including changing your keywords, ads, landing pages, or budget if you are unhappy with the results.
Google Ads has several options to choose from for tracking the success of your PPC campaign. This page on Google Ads Help provides instructions for setting up conversion tracking, app installation, phone calls, and even offline activities.
PPC campaigns can be a great way to reach new customers and grow your business. However, it’s essential to understand how to run a successful campaign, so you don’t waste your time or money. By following the tips above, you can create a successful PPC campaign to help you reach your business goals.