Jason Juranis knows a few things about taking risks to achieve success. He started Warrior Culture Gear 5 years ago after leaving a high-paying corporate job. Since then, Warrior Culture Gear has risen from a small start-up to a full blown, rapidly growing operation. The Lansdale, Pennsylvania business owner was kind enough to spend some time with us and inspire those that are just getting started.
On Their Humble Beginnings:
Please tell your readers how you and your team got started.
Warrior Culture Gear started as a $30 bet on myself in late January of 2013. I was the Creative/Marketing Director for Mission First Tactical and wanted to begin some Freelance work specifically for myself to help a small, growing family. I had a ton of designs from years of Graphic Design work that were never used so I made a choice to create a website, put some designs on shirts and see if they’d sell. Well, they sold quite a bit and in a month I had a successful start to a brand that I only thought would be a few extra buck.
Why Warrior Culture as the name?
I’m a self admitted history nerd and was always fascinated by the many Warrior Classes in various cultures throughout the world. My attention turned to being an American and what our culture was and specifically our Warrior Class, our Vets who at that time had been at War for 10 years. I wanted to name it something that didn’t pigeon hole me into one demographic though, as we’ve also developed a self protection and self defensive society and I wanted to incorporate my love for history with the budding Warrior Culture of America.
On Business Planning and Military experience:
How has your time in the service helped you in running a business?
It’s been extremely helpful, the discipline, attention to detail and the attitude of never giving up and always pushing forward was something I held close to me in the initial few months and years.
What advice would you give others on running a successful business?
I think it’s being humble. Know that you’re going to need to put in the time, you’re going to struggle, you’ll lose sleep and meals and family time and that’s all part of the deal you make with yourself when you start. But if you know this, humble yourself to it, then sky’s the limit to what you can accomplish.
What about those just getting their feet wet?
I’d say just know what you want. There are many who jump head first into something before truly thinking it through and thats why they fail. Know what you want, know that you’ll need to sacrifice and work hard and then move forward.
Who Should NOT Run a Business:
In your opinion, who should not run a business?
I think anyone who has a defeatist or negative attitude. Someone who can’t or doesn’t know how to work with a team and wants the “glory” all to themselves, because believe me, there’s not a lot of glory in it!
On Sustained Growth:
How do you sustain growth in a saturated industry?
I think it’s stressing creativity in our designs. There are a lot of brands that create t-shirts and have similar messages, but no one with beat our creativity and work ethic. I believe in my team and what we can accomplish and would put them up against anyone.
On the Future:
What future projects do you have coming up or what is the direction of the company that you’d to share with our readers?
Right Now we’ve opened up our Print Shop to outside orders and have begun working even closer with a few Industry Leaders to help craft lines for them. We’ve also launched Mountain Industries, which is our Outdoor Division of products for those like me that love camping, hiking and anything outdoor related.
As for Warrior Culture Gear, it’s bringing even more new and intricate design and creative work to the masses. We want our style to be iconic, so we will do just that!
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