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It’s such an enormous change to the dynamic, isn’t it? Forty years ago, office blocks were filled with paper cabinets and overflowing paper folders, and required a team to ensure paperwork and information were filed accordingly. 

If you had told people then that all that information would be stored on a device smaller than your hand, they’d have been blown away. The incredible developments have brought about many changes across a range of fields, but as Big Tech becomes increasingly ubiquitous in all our lives, could it spell the end of the creative industries as we know them? 

As with any innovation, there are big questions for people to answer, and there’s a polarizing range of opinions on the matter, some creatives are welcoming the changes brought in by tech innovations, while others are vehemently against the idea. 

Making The Argument For Technological Change

In some fields, the rise of technology has created a remarkable new level of potential. In casino gaming, for instance, the market went from a local sector to one dominated by global companies competing to capture the largest market share. 

Some casinos use their gaming library, others use innovative payment methods, looking to tap into the rise of cryptocurrency casinos. To cashout crypto casino winnings, there are now a range of different options. While Bitcoin remains the figurehead asset, a growing range of altcoins is starting to muscle into the market as well. 

So, in digital-driven industries like casino gaming, there’s clearly an argument that technology has been a force for the good, however, for those who are creative, and those who are increasingly relying on apps and tools to come up with creative ideas, are we heading into a dangerous new normal where people just skip how to read, write and think creatively, and leave it all up to generative AI tools. 

In video console gaming, the emergence of the internet has been the main fuel that has fanned the flames of the gaming console wars that have been taking place since the mid-1990s – as you can see in the link below, without the presence of innovative online technology, this battle wouldn’t have gotten to anywhere near the stage it has.

The Dilemma For Creatives

For creatives, the pre-internet world presented many challenges to overcome. Influence and inspiration came from other areas; for musicians, they would spend countless hours attending gigs, perusing record stores, and buying magazines and CDs of artists earmarked as the next big thing.

Those who turned writing into their profession didn’t have the sort of tools available to writers today, ranging from complex and detailed spelling and grammar tools to the rise of generative AI, which has become a tool for some writers and a crutch for others, who lazily rely on the likes of ChatGPT to churn out ideas and full pieces for them.

However, as is often the case with technology, it is usually a good idea to upskill and learn how to operate alongside technological advances rather than try to work against them. Some copywriters have found their jobs surplus to requirements, but many have reskilled as editors of AI-generated content, rather than writing creatively from scratch.

Now, if writing is your passion, this isn’t the ideal scenario. However, rarely in life do we find a job that is perfect. To look at this with a positive tint, writers are now developing a strong knowledge of how these tools work and how to integrate them into their creative process, rather than worry about being completely replaced. 

Sora, Creativity & Specialist Jobs

In other fields, the rise of AI has brought up bigger existential questions about their specialist roles; the rise of Sora has been quite the injection of disruption into the creative world. It has bypassed the need for many specialist roles, ranging from FX to digital design. The app itself hit one million downloads quicker than ChatGPT did, allowing people to create highly realistic digital videos from simple prompts.

Throughout history, technology has created a headache for those in the creative field. While many have been able to leverage the likes of social media and contemporary AI tools to their advantage, the rise of AI slop and the hyper-convenience of it all has posed bigger questions about the health and future existence of many of these industries. 

Creative industries are set to change dramatically over the next few years, and while it is unlikely to bring an end to creative thinking and creative industries as we know them, there will be major changes for those who work in the field to get used to. There will be some sectors within the creative industry squeezed between the sides as AI begins to transform these industries, but, as with so many other disruptive innovations, there will also be opportunities that arise.